Core Story - Duroc Machine Tool
Performance is an important value in companies today. Everywhere, there is a focus on doing things better today than yesterday. Better service and more efficient production. This is the reality, whether you produce furniture or bolts. In its simplest form, this is what we help with: simply better performance.
Increased uptime. Faster production speeds. And higher quality.
For us, performance means being able to deliver and install solutions for machine companies that improve competitiveness. It's about the stability and performance of our machines and tools. About features rather than the origin of the products.
But for us, performance cannot be reduced to machines. It’s also about people.
We believe in personal dialogue and strong relationships. We believe that collaboration and honesty lead to better results. We have the courage to ask critical questions about your request. And we have the expertise to advise you.
Our foundation is that we will always deliver and install the solution that performs best.
We are part of the Swedish group Duroc AB, which operates and develops industrial and commercial companies worldwide. That doesn’t change who we are as people. We are down-to-earth and keep our promises. Always. Duroc AB gives us strength and economies of scale. And that means, among other things, that we have direct access to some of the industry’s best machine and tool manufacturers, allowing us to deliver from day to day from our European central warehouse in Germany.
This is how we create better performance.
The goal is to refresh DUROC's identity and thereby create a more professional universe.
We want to create a simple logo that is recognizable in its design and captures the story.
The design language emphasizes the industry and the product. The bold and masculine letters are made more approachable with rounded corners. In this way, DUROC's service is reflected in the soft design, and the machines are represented in the strong expression.
The arrow in the "R" reinforces performance.
Colors
DUROC is yellow. We stick to that. But DUROC is not only yellow. The color black is added on an equal level with the yellow.
The yellow color has become warmer in tone. The black color emphasizes quality, industry, and masculinity.
Additionally, secondary colors are introduced, which can bring dynamism and warmth to the brand.
The green tone is classic and trustworthy, helping to tone down the "sale yellow."
Do you need advice?
We are ready for a dialogue about CNC machines and will be happy to take you on a reference visit.
